If you want to improve your site’s SEO or search engine optimisation and rank it on the first page of Google, follow these suggestions.
Publish Relevant & Authoritative Content
Quality and authoritative content is the #1 driver of your site’s search engine rankings. In fact, there is no substitute for quality content when it comes to SEO marketing. Content created for your intended user helps increase website traffic and the authority of your site over time. You should fine-tune your content-writing skills in order to present yourself as an authority on the subject matter. Check out Leapfrog Internet Marketing if you need help with your SEO and marketing efforts.
Keywords
Each authoritative piece of content should evolve around a specific keyphrase or keyword. First, you need to think about how your reader is going to search for a specific page on your website. For example, your reader might use search terms like:
- What is biomedical engineering?
- Online master’s degree in engineering management
- How to apply for a scholarship?
- Photographing northern lights
- Title IX education resources
- When is the FAFSA deadline?
- What’s the difference between engineering and engineering technology?
Multiple Keyword Phrases
It’s usually difficult for a website to achieve search engine rankings for multiple keywords unless these keyword phrases are very similar. For example, a single webpage might be able to rank for both “bio-medical engineering careers” and “bio-medical engineering jobs,” but trying to rank for “gender discrimination,” “student affairs,” and “violence reporting procedures” with a single webpage is unlikely.
You should create a separate webpage for each key phrase when you want to rank for multiple keywords with your site.
Placing Keywords
Once you choose a specific keyword for a given page, try to answer these questions:
- Can I use part or the complete keyword in the page title of my website?
- Can I use part or the complete keyword in the page URL?
- Can I use part or the complete keyword in the page heading or subheadings?
Answering YES to these questions will help improve the search engine rankings of your website. But you need to be natural and user-friendly when trying to incorporate the keyword in different places on your website. For example, you shouldn’t have the word “engineering” show up more than 3 times in the URL of your site. In fact, usability and readability are still important compared to SEO.
Content
Content is most influential when it comes to search engine rankings beyond page titles, URLs, and headings. Remember to repeat your keyword several times throughout the article including twice each in the opening and closing paragraphs. Be authoritative and strategically link to relevant sources for additional information for your readers. You can link to your organization’s broad website or to other authoritative sites on the net.
Use italic and bold heading tags – especially in the H1 and other header tags to emphasize your keyword without overdoing it. In fact, you want your language and writing style to read naturally. You shouldn’t sacrifice good writing for SEO. The best web pages are usually written for the user and not for search engines.
Update Your Content Regularly
Search engines feel pretty strongly about content. In fact, content that’s regularly updated is viewed as one of the best indicators of your site’s relevancy. Hence, you should keep your content fresh at all times. Remember to audit your content on a set schedule as well as make updates as needed.
Blogging
Writing keyword-rich content on your organisation’s news blog is a great way to boost your rankings. Blog posts can also be shorter updates/posts about the specific topic that you are targeting. Interlink all the relevant CMS webpages & blog posts in order to give your reader a better picture of your website and topics.
